Hey there, my name is Zach Holloway
I help teams decide what to build - and why
I lead cross-functional efforts to explore new opportunities, test product + service directions, and bring clarity to complex systems before significant investment is made.
I turn complexity into clarity by…
…translating ambiguous business goals into actionable opportunities
…exploring new audiences, workflows, and ecosystem touch-points
…validating desirability of early-stage concepts
…identifying risks and constraints prior to development
…creating shared understanding across product, design, and engineering
…helping prioritize initiatives based on user and business value
SELECTED WORK
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Designing Concepts for Hourly Worker App Expansion
How might we increase the possible connection between hourly employees and additional workforce opportunities?
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Enhancing Electric Outage Management Processes
How might we better meet the needs of both our internal stakeholders and our customers during electric outage events?
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Improving Access for Income Qualified Customers
How might we make it easier for income-qualified customers to find, apply for, and use energy assistance programs?
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Designing a Sustainability Metrics Platform for the Future
How might we create a scalable, cost-efficient platform [of systems] to accurately track and report sustainability measures?
