HELPING PRODUCT TEAMS DECIDE WHAT TO BUILD—AND WHY


I’m a Senior Experience Designer who partners with cross-functional teams to explore new opportunities, test product + service directions, and bring clarity to complex systems before significant investment is made.

Reducing uncertainty in the early stages to align around opportunities worth pursuing

I support product teams by…

Translating ambiguous business goals into actionable opportunities

Exploring new audiences, workflows, and ecosystem touchpoints

Validating desirability of early-stage concepts


  • Led exploration of product expansion for hourly workers through ecosystem mapping and concept testing

Identifying risks and constraints prior to development

Creating shared understanding across product, design, and engineering

Helping prioritize initiatives based on user and business value

Selected Work


  • Led research-driven redesign to improve onboarding and increase platform adoption.

  • Improved operational workflows by partnering with product and engineering teams.