NEW FEATURES FOR HOURLY WORKER APPLICATION
PROJECT SUMMARY
Leveraging insights from market research and current state customer feedback, our team designed a set of feature concepts and completed user testing to understand the potential viability of a new product offering for Branch, a leader in instant worker payment and shift-swapping technology. Ultimately, our testing revealed that while there was appetite for these product changes, additional customer outreach was needed to determine.
OUR INITIAL CHALLENGE
With their focus on workplace visibility and employee empowerment, Branch provides a strong mobile-first option for hourly employees and their employers to gain the visibility and access they need, both to manage the overall work schedule and employee paycheck options.
While Branch has a strong foundation to support the hourly employee, they believe there are opportunities to leverage their app to provide additional support for their users. They approached our team looking to explore features that might help them add value to the current app experience by understanding
HOW MIGHT WE INCREASE CONNECTION BETWEEN HOURLY EMPLOYEES AND ADDITIONAL WORKFORCE OPPORTUNITIES?
DIVING IN
With their focus on workplace visibility and employee empowerment, Branch provides a strong mobile-first option for hourly employees and their employers to gain the visibility and access they need, both to manage the overall work schedule and employee paycheck options.
While Branch has a strong foundation to support the hourly employee, they believe there are opportunities to leverage their app to provide additional support for their users. They approached our team looking to explore features that might help them add value to the current app experience by understanding
HOW MIGHT WE INCREASE CONNECTION BETWEEN HOURLY EMPLOYEES AND ADDITIONAL WORKFORCE OPPORTUNITIES?